About Us

The Senior Lending Network (SLN) Wholesale Division (formerly Lender Lead Solutions) is a division of World Alliance Financial Corp., a member of the KBC Group. We have been leading the way in the reverse mortgage industry since 2005 as the preeminent source for pre-qualified, exclusive reverse mortgage leads. In 2007, we introduced our reverse mortgage wholesale lending division, which is leading the way in offering lenders complete lead to closed loan services.

What sets us apart? Lenders can depend on a dedicated Account and Relationship Manager, as well as have direct access to our Operations team, who are ready to help our partners with any underwriting issues.

Once lenders experience the SLN difference - comprehensive marketing tools, a renowned lead program, insightful education, innovative technology, and seamless wholesale solutions - they see why our business building services are proven. Now responsible for 15% of the reverse mortgage loan volume in the U.S.*, SLN is dedicated to building the reverse mortgage industry by fostering deep partnerships with lenders.

Our nationally-acclaimed consumer education campaign, featuring paid celebrity spokesperson Robert Wagner, continues to raise awareness to millions of Americans about the powerful benefits of reverse mortgages. Consumers who are interested in learning more about this valuable financial product are referred to qualified and experienced lenders who have access to our wholesale reverse mortgage products, technology, training and partnership services.

If you're a lender and ready to better position your business, contact us today to see for yourself the ways in which we're revolutionizing the reverse mortgage industry.

*Based on consumer response call volume and the number of leads sold to lenders each month.